Project Information

• Client: US online retailer ($70M annual revenue)
• Challenge: Every holiday season, the company faced major downtime during peak traffic. In 2023, the Black Friday outage lasted 7 hours, costing millions in lost sales. The CTO admitted they lacked the crisis management playbooks and vendor oversight to prevent repeat failures.
• Solution: CleverDevs and CleverOutsourcing combined forces: we created crisis management protocols, set up 24/7 monitoring with AI anomaly detection, and deployed a dedicated DevOps team during critical shopping periods. Vendor performance was audited and optimized to cut waste.
• Client quote: “This year we didn’t just survive Black Friday — we thrived. Our systems were faster, leaner, and more reliable than ever.” – CTO, Retailer